Tuesday, November 9, 2010

Cutting out the middle man with help from the internet

Cutting out the middle man often means cutting costs, and for creators of art and journalism the internet is the place to head to distribute their work.

LA Times writer David Sarno's 2007 piece, "Want to share ear buds?" is about how the director of the film 'Purple Violets', Edward Barns, and his decision to bypass releasing the film in theatres and went straight for the internet. Consumers were able to purchase and download the film from iTunes straight to their computer or iPod.

"Releasing a film online eliminates costs associated with printing and distribution, while also making the film available, in essence, everywhere" Sarno said.

When this article was written in 2007 iTunes had a catalog of 500 movies. Sarno said, although watching a movie on your iPod isn't as relaxing as watching it from a big theatre chair, people on the go have the ability to download and watch a movie while on their train ride commute, or at the gym.

New York Times writer Brain Steller's piece: "YouTube Videos Pull in Real Money" is about how popular YouTube users were able to become "partners" and added advertising to their videos and pages. Advertising is one of the three main forms of revenue for independent media, and now also for YouTube stars like Michael Buckley, who was making big bucks (over $100,000) from his ads on YouTube.


There are many examples of self proclaimed YouTube "stars", but the site really has launched the career for many talented artists. Without YouTube, the world may have not experienced "Bieber Fever" as abc news reported that Pop singer Justin Bieber was discovered on YouTube.

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